This is due to a New York City (not state!) law that requires food service establishments with 15 or more locations that operate under a single ownership to post calorie counts for menu items that are standardized in portion size and content. This includes franchises, food stands, and local or national chains. Menus, food tags, and any advertisement for an item must contain the calorie information for foods and beverages. Seasonal or specialty items (on the menu for less than 30 days a year) are exempt.
So. Why here? Why now? The government has been trying to crack down on the rising obesity and diabetes incidence rates in NYC for a while now; their latest campaign features gross depictions of bubbling fat coming out of sugary beverages in an attempt to deter New Yorkers from drinking their calories (I'll spare you from those images). City-dwellers, perhaps more than residents of other states of the union, eat a large percentage of their calories outside their home - the average New Yorker eats a full third of their calories in restaurants, from street vendors, and probably at Starbucks.
It's truly mind-boggling. The things that we take for granted as grab-and-go - a bran muffin at Dunkin Donuts, a burrito at Chipotle, a flavored latte at Starbucks - turn out to be pretty horrible for us. You'd be hard-pressed to find any snack at your favorite place for under 200 calories. Unless, of course, you choose soy crisps or a miniature granola bar. Was ignorance bliss? Were we better off not knowing just how many calories were on our tray? Some New Yorkers say yes - claiming that having a 1,650 calorie meal at Wendy's is okay because they have an "active lifestyle". Some New Yorkers are making better choices, swearing off their morning muffins and street pretzels. Some are just ignoring it altogether; I've had friends say they didn't even notice the numbers.
Recently, there's been a push for national calorie count laws. While not as strict as the New York law, this portion of Obama's health care reform would require national chains to post calorie counts in a similar fashion. Honestly, I'm for it. For me personally, even before I started keeping track of my food intake, published calorie counts make me more conscious of my decisions. At least I know that I'm making a bad choice when I buy that brownie and exactly HOW bad of a choice it is. Most of this information was readily available anyway, and to make it this public just gives us fewer excuses to be a nation of ignorant fat people (sorry, but you know it's true!).
What do you think?





